MAXIMIZING YOUR TRADE SHOW RETURN ON INVESTMENT (ROI)
Ace Wire Spring & Form exhibits at approximately three to four industry trade shows a year. Exhibiting involves several tasks we group into three categories: Pre-Show; Exhibiting; and Post-Show. Each category of tasks is equally important which contribute to our overall return on investment (ROI).
A personal email from our sales engineering manager is sent to every booth visitor. People with an immediate, specific need are followed up with a phone call as well. While these emails and phone calls occur, we keep track of all activity, showing the progress of each lead from start to finish. At the show’s conclusion all expenses and costs are cataloged. This information is measured against the new business brought in from leads generated at the show that turn into sales for Ace Wire Spring. This is helpful for measuring the trade show ROI which helps us decide whether Ace Wire Spring should exhibit there in the future.
When Ace Wire Spring & Form exhibits at a trade show, the tasks we complete building up to and after the show are just as important to us as the actual event itself. All of these items combined help us realize our full potential of business opportunities.
For more information or assistance, contact our Design Engineers at 412-331-3353 or fill out our contact form by clicking here.
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